by Dave » Sun Dec 21, 2014 11:59 pm
For the life of me, I cannot figure out why Avaya would spend $20 million for naming rights on a stadium.
1. How can they afford to do this when they are so far in debt and don't have all that much money in the back?
2. Typically, companies who purchase naming rights are companies who sell products and services to consumers (e.g., MetLife, A T & T, Sports Authority, Microsoft, Staples, etc.). Avaya does not sell anything to consumers. The consumer couldn't care less what Avaya makes. The corporate customer is who Avaya sells to and I don't think corporate customers make decision based on silly things like stadium names. At least I don't think they do.
Can anyone shed any light on why this is a good investment for Avaya?